So many of us, over the last couple years, have been rethinking our relationship with social media and the internet at large.

My own wonderings about technology have seen me dabbling into using only open source operating systems and software. But I've recently realized that while I appreciate open source and like the idea of all technology being open source, I am not an open source purist or absolutist. Like so many digital citizens, I have concerns about privacy and security. But in these areas, again, I am not a purist.

The end of the year is a great time to look at what lies ahead. Because I prefer asking important questions over making bold predictions, I've lately been wondering: What will digital marketing on a post-Web2 internet look like?

What if Web3 isn't an evolution but a move to something like the web's original form? Not an arrival but a return. A regression of sorts. A devolution in the most positive context.