Not so long ago, bloggers used social media to share their posts and build audiences. While social media is unlikely to go away any time soon, people do seem to be falling out of love with it, if for no other reason than most of the mainstream social platforms (Facebook, Twitter/X, LinkedIn, etc.) tend to throttle any posts with external links. If bloggers can’t share external links for fear of being pushed into the digital ghetto, then how the hell are they supposed to be promote their sites?

The end of the year is a great time to look at what lies ahead. Because I prefer asking important questions over making bold predictions, I've lately been wondering: What will digital marketing on a post-Web2 internet look like?