Personal branding is broken.
To establish yourself as an authority in 2022, you're expected to go all in on one field or discipline. That strategy may work for some people, but what if you're someone who enjoys finding links between unrelated studies? What if you're someone who doesn't want to be tied down to one job title?
Lifelong learners are likely to see their brands grow and evolve as they acquire more knowledge and skills. How are they supposed to showcase their growth and evolution?
Unfortunately, professional networks and platforms like LinkedIn aren't tailored for those wanting to showcase their range.
Side note: If you aren't convinced of the importance of having range, then I recommend reading Range: Why Generalists Triumph in a Specialized World by David Epstein.
Fortunately, I've found a professional network that encourages and enables you to show more layers of your skills.
Say hello to Polywork.
What is Polywork?
Polywork touts itself as the site to showcase everything you do in one place. Polywork doesn't expect you to do one thing and one thing only. As the site's name suggests, Polywork encourages you to show off all the skills you care to show off, regardless of whether they fit your job title.
I view Polywork as my digital hub to feature all my accomplishments: new jobs, important blog posts, course certifications, etc.
Sure, you can share the same things on LinkedIn, but they're lost and forgotten the moment your connections scroll past in their feeds. Polywork, on the other hand, keeps track of these accomplishments via the timeline on your homepage.
A screenshot of my timeline on my Polywork page
Polywork also makes it easy to show current long-term projects you're working on. Why get credit for a year-long project only after it's completed?
Sometimes you want people to know what you're working on as you're working on it.
A screenshot of my current projects on Polywork
Polywork allows you to create your own portfolios. Each accomplishment you share can be added to collections, which can then be found on your page.
This feature feels like a portfolio of portfolios.
A screenshot of my collections on Polywork
Polywork also does other little things that make my page feel like my own. It allows me to create my own directory with links of other sites to find me on.
And Polywork does little to distract visitors from my page and my content, whereas LinkedIn does all it can to push more LinkedIn.
Why is all of this important?
For most of us, the days of doing one thing until the day we retire are long gone. Many of us will have multiple careers over our working lives. (I just started Career #2!)
Even if we stay in one profession or field, we'll have to learn new skills to stay relevant in an ever-changing job market.
What better way to show you're up for the challenge than a Polywork profile?
How to join Polywork
As I'm writing this, Polywork is still not open to everyone, so you'll need an invite to join.
The good news is that 24 people can join Polywork by using my invite link.
Be sure to follow me on Polywork after you sign up.
And let me know if there's anything I can do to help with your Polywork journey.