Jake LaCaze

Perspective as a service

Economic growth is a hell of a drug. But what do you do when the well's run dry?

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21st-century living is complicated. But must it be?

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Writing by hand is the best.

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Why is business so hard?

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What will be your life's sweetest dessert?

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If there's one thing I've come to value after the last 16 years full-time in the workforce, it's simplicity.

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My son is in his final year of reg-league baseball. This fall season is his next-to-last season, with his last being in the spring. It’s a bittersweet time.

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How many layers must you wade through in the search for your own writing’s common thread?

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Existence, well what does it matter?
I exist on the best terms I can
— ‘Heart and Soul’ by Joy Division

. . .

Existentialists ask what it all means.

Nihilists say it all means nothing.

Absurdists say it all means nothing, yet we can’t help trying to attach something deeper to it.

My own outlook on life has followed this same path.

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Not so long ago, bloggers used social media to share their posts and build audiences. While social media is unlikely to go away any time soon, people do seem to be falling out of love with it, if for no other reason than most of the mainstream social platforms (Facebook, Twitter/X, LinkedIn, etc.) tend to throttle any posts with external links. If bloggers can’t share external links for fear of being pushed into the digital ghetto, then how the hell are they supposed to be promote their sites?

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