The Truth Is, I Blog For Me

March 21, 2011

If you blog or have an interest in blogging, chances are you’ve heard the question “Who should you blog for?” Some will say that you should blog for your audience, while others will say that you should blog for yourself.

So what’s the right answer?

I can’t say that there’s an absolute right answer, and I find that this is the case in many situations. The only right answer is the one that is right for you. And I finally found the one that is right for me.

The truth is, I blog for myself. In many ways, my blog is an outlet for personal therapy. It gives me an opportunity to experiment with new ideas or to showcase what I think. Therefore, it forces me to actually think rather than sit by idly and walk like a zombie through the journey of life. My blog is another outlet for me to have a voice. And it’s nice to know that I have the confidence to share that voice, and I can see that it transfer over to the offline world.

It may sound selfish and it may sound vain, and maybe it is. I’m fine with that, because it is what it is. But I’d rather be honest than say that I don’t have myself in mind at all when I write on this blog.

Do I like the idea of helping people? Sure! But I feel that the best way to help others comes through helping myself.

Over the last couple of years, my attitude about many things has changed. Whenever I was in school and teachers were trying to encourage students to speak up and ask questions, they’d always say something along the lines of: “Don’t be afraid to have a question. If you have a question about something, there are probably at least five other people who have the same question.”

Well, I’d like to amend that for the purpose of this blog. “If you’ve had an experience that has changed your life, there are probably a few others who could benefit from hearing about it as well.”

So here we are. That’s LaCaze Enterprises in a nutshell. When I look back and read some of these posts, I’m so happy and proud to see that I am not the same person that I was before I started this blog. And that’s my goal: I hope that every day I look back and say, “Man, I was so STUPID back then.” If you can say that about yourself, I think you’re doing pretty damn well.

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  • http://jorgensundberg.net Jorgen Sundberg

    Nice one Jake, I have come to the exact same realization. A marketer would say you have to blog for your audience and see what they really want to read about etc etc. That’s all fine but for a personal blog I want to see personal observations and experiences that I didn’t search for on Google!

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  • http://jakelacaze.com/ Jake LaCaze

    Thanks! There’s no doubt that this is a very personal blog, and to be honest, I’m not sure that I could have any other kind.

  • Anonymous

    Such a great post dude. I love the idea of a blog being a living breathing work in progress.

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