Should You Ignore The Big Names?

August 16, 2010

Is it fair that many of us (if not most of us) are always searching for inspiration? Whether consciously or subconsciously, we’re looking for something that motivates us to do something spectacular, right? That’s how I feel about myself. And when you find that thing that motivates you, the feeling is special. You’re possessed. It’s as if you’re a new person on a new mission. Sometimes it’s as if you’re not even doing the work. Something else has taken a hold of you.

That something is inspiration, I suppose.

I’ve asked this question numerous times and at different places: What inspires you?

Or where do you find inspiration?

But, today, I realize that I’ve been asking only half of the question. Something to ask yourself too, is Who inspires you?

I understand that that may seem like a no-brainer. After all, if music or a book inspires you, then it should be easy to realize that the artist or the author is the person who inspires you, right? Maybe it’s so easy for you, but I can get lost in the simplest concepts sometimes.

I recently unfollowed some of the social media superstars, both on Twitter and on my RSS feed. I’m not declaring a personal vendetta against them and asking you to do the same. I am not declaring that they are frauds, I am not saying that their information is useless. But something happened that forced me to unfollow and unsubscribe.

They stopped inspiring me.

I can’t say why. I can’t say that I’ve passed them up. By no means do I claim to know more about social media than they do. I’m just an enthusiast. I do not truly utilize social media with a purpose as they do. I cannot claim to be more knowledgeable than these people who have made social media their careers.

But, I think that maybe I outgrew them. There was a time when I ate up everything they said as if it were the social media gospel. Their words and their philosophies seemed to be my own, if only I could have thought of them before they did!

But I find myself being inspired more by the people who aren’t quite superstars. The people who are still using social media to meet their goals but maybe aren’t in as big of a spotlight. They’re smart people with good ideas and great ways of expressing themselves. And for whatever reason, their works touch me more than the superstars can now.

The best message and advice means nothing if you’re not inspired to take action or at least inspired to listen and let it sink in. I understand that sometimes, especially when you’re first getting into something, you feel obligated to pay attention to the big names. And you may feel that you would be crazy to stop paying attention.

But again, if you’re not inspired, what’s the point?

If your opinion of who is inspirational and deserving of your time differs from others, don’t be afraid to let it be known.

I think many people credit The Beatles as being the best band of all-time because they hear it again and again. You’d be crazy to argue otherwise, right?

So many people call Michael Jordan the best basketball player of all-time, and that’s cool. He certainly has an impressive set of credentials. But I remember being more inspired by Peja Stojakovic than I ever was by Michael Jordan. Jordan was much, MUCH more accomplished by Stojakovic, I don’t care about that. Jordan may have a special place in many sports fans’ hearts, but Stojakovic has a place in mine. And that’s what I care about — what matters to me, not what matters to others.

So, stop worrying about who influences others. Who influences you? And if it’s not the big names that you constantly hear being thrown around, should you ignore them and turn your attention to the little people who actually inspire you?

If it isn’t obvious to you, I think you should.

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  • http://twitter.com/fellowstream fellowstream

    Very relevant topic to me. I’ve thought about this a long time, too. I still read some big name people. For example, Seth Godin is still my marketing hero. The problem, though, is I can’t really have a conversation with Seth. He doesn’t allow comments on his site. I can’t e-mail him or twitter with him. And even the “big names” who still try to keep themselves open have limited bandwidth. They can’t engage me because I’m one-in-a-million followers to them. And the Internet is making me used to be engaging with all types of people. For better or worse, soapbox idealism is losing favor to one-on-one conversations with people.

    Like you, I’m more and more interesting in following smaller read sites so I can create those deeper connections. They mean more to me than the “big boys” now.

    My husband and I have thought a lot about what this means to our own small business. We really do want to remain small and connected with our customers. We don’t want to grow Avalon Labs into a huge company. We’re happy making a comfortable living rather than millions of dollars. Maybe I’ll change my mind later, but I think it’s tied into the fact that I really enjoy these small conversations on the Internet. They keep my expectations grounded, and my mind open.

  • http://twitter.com/jeansarauer Jean Sarauer

    You inspire me, Jake, and I don’t get over here often enough to tell you that. Truly, you speak from the heart and you do it so well.

    I have unfollowed many of the ‘in’ or ‘big’ people in both the social media and blogging niches. I unfollowed the major players in the ‘make money’ niche very early on. If somone doesn’t resonate with me, I still try to learn whatever I can about what it was that propelled them to success, but after that, I’m like you. If they don’t inspire me, I move on.

    My time is limited and I want to spend it reading folks who have something unique to say, like you do!

  • http://jakelacaze.com/ Jake LaCaze

    I’m a fan of Seth Godin as well, but you’re right that it’s near impossible to have any kind of conversation with him.

    I tried not to make it sound as if I were putting down the big names because of the point you brought up — they have limited bandwith. They can devote their time only to a few people, and naturally they’re going to devote more of it to the people who have been with them since they started on their journeys.

    I think it would be great if you and your husband could keep your business small. I imagine that the temptation to grow is incredibly difficult to resist.

  • http://jakelacaze.com/ Jake LaCaze

    Thank you for the great compliment, Jean.

    I toyed with the idea for a while when I noticed that I was skipping over their posts in my Google Reader so that I could read posts by other people. And then I noticed I was ignoring them completely. Sometimes I would get a reply from the big names on Twitter, but it was never anything deep. I also noticed that many of the people I followed on Twitter would retweet the big names’ articles, so if I unfollowed these people, I really wasn’t losing an opportunity to be notified of their work. If one of them does something that would relate to me, chances are I’ll be made aware of it as my friends on Twitter spread the word.

  • Anonymous

    I like your thinking Jake, it’s very similar to my own. In my post today I mention a lot of big names as they influenced and inspired me as I was getting started and helped me find a voice, but I have found myself in a similar boat as you. If I were to list all the people who’s posts and comments I look forward to reading every day, the list would be full of unknowns to probably 89% of the people that would read it.

    You are so right about growing into your influences. The more you find your voice and your niche, the more you find specialized people doing the things you are and you make honest connections.

    Thanks for showing a different viewpoint to something I had been thinking about.

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