Having read and enjoyed Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan and Julien Smith, I decided to try to find some videos of the authors talking more about their philosophies on social media. During the Q&A section of this (50-minute) video, an audience member made a great point. To paraphrase, the audience member made the point that when the Internet was first catching on, the great thing about it was that it was private. People could browse and engage via the Internet while maintaining a level of anonymity. Now, the Internet is becoming more and more transparent. Many of our activities on the Internet are forever — it’s there for all to see, thanks to our friend Google. And it’s no secret that Facebook is doing all that it can to become more open every single day. Think of your interactions on the Web as your “permanent record” now.
After the audience member made up great point, he followed with this question: How do you make people move from that privacy-mindset about the Internet to the open mindset that we’re now moving toward?
Brogan eventually concluded that that’s a tough issue and was unable to give a straight-forward answer to the issue. That’s because you can’t make someone accept it. People don’t like change; some are always going to cling to the way things were.
But they need to accept it. Because the Internet’s opening up, whether we like it or not. There’s no use in talking about whether it’s fair or unfair. This is one of those cases where you’re better off forgetting about “fair” and worrying about what is and what is not.
It is what it is.
I understand the concerns with the open Web. It’s not just about security and identity issues. It’s also about having the freedom to express ourselves without consequences. If someone wants to learn about you, chances are that he’s going to research you through Google, Facebook, or Twitter first. The problem with this transparency is that you never know what will turn someone off. How personal should you be? If someone gets a chance to discover your religious or political views before getting a chance to know you, will he even give you a chance? What if you’re profane or vulgar in an intimate setting but know how to flip the switch over when in a corporate setting? Will someone get the wrong impression about you? By the way, if you think having different personas in these scenarios is simply being two-faced, I’d argue that all of us act differently in different settings with different people. You likely do the same thing; perhaps you’re not aware of it.
As I said, I understand these concerns because they’re some of the same concerns that I have. However, I feel that these fears cause us to be less human. Some of us may tend to hide certain parts of ourselves that we may not hide so much in offline interactions. If I unintentionally say something insensitive or politically incorrect among my friends in an offline setting, word of my slip-up might stop at that group of friends. Or maybe we’ll tell our significant others or some friends outside of the group, but chances are that the whole world won’t be notified. But if I make the same mistake on Facebook or Twitter or somewhere else online, it’s chronicled for all to see, and concrete proof of my slip-up is readily available for distribution.
So we hold back. We reserve. We make sure to conduct ourselves in a corporate-friendly manner, and as a result, we dehumanize ourselves and our networks.
But when the Web opens all of us up to everyone, can that humanity be restored? When everyone is under the same microscope and living under the same fear, can a simple slip-up or differences of philosophy be forgiven and forgotten? Could it teach us to be more tolerant? Or will the open Web only feed our ignorance and prejudices?
This is all just thought with no definite answer. Obviously, I hope that the open Web can add a degree of humanity to our online interactions. But I can’t predict one way or the other.
If there were only one thing that I took away from reading Trust Agents, it would be this: the fundamentals of communication and building trust have not changed. The world of TV, newspaper, and radio advertising that we grew up with were actually quite brief when you look at the history of business and mankind. The best way to build trust now is to get back to basics, to treat people like people and remember that they are people. (Remember, they are not perfect; neither are you).
I’ve accepted that my friends are not perfect offline. Why should I expect them to be perfect online? Why should we expect anyone to be such?
What are your thoughts on this? Could the open Web bring a fundamental shift, or am I just daydreaming?
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