My Social Toolbox

March 13, 2010

Communication is forever evolving. In a short amount of time, we’ve gone from face-to-face to snail mail to telephones to fax machines to email to cellphones to social networks, and who knows where we’re headed next. Just when you think you’ve figured out one method of communication, along comes another. Communication has never been so easy, yet it can be incredibly complicated if you’re not up on what’s current.

I want to take an opportunity to share my social toolbox with you:

1) My blog. If you’re reading this, you should know about my blog. You’re here now! (Or maybe it’s syndicated somewhere else; if that’s the case, check out the real deal here. I feel that my blog is the best medium for sharing ideas and insight. I can go into as much detail as I want, and it’s the best way to get people’s opinions and feedback.

2) Twitter. There was a time when I didn’t like Twitter. I thought it was too simple. Finally, I realized that its simplicity was not a negative, that’s what makes Twitter great! Now, I’m constantly looking for new people to connect with and using it as a tool for promoting my blog. Twitter is great for mass communication and relating to your niche.

3) Facebook. Facebook was my first experience in social media before I knew what social media was. Now I use it mostly stay in touch with friends. I also have a fan page for jakelacaze.com on there.

4) FourSquare. Unfortunately, I use this application mostly for fun. I love the badges and becoming the mayor of some of my favorite spots. But I do think there’s potential for this app if used correctly. You can get an idea of where your customers and associates frequent and you can improve your street cred by giving some cool tips.

5) iPhone I only recently joined the world of smart phone users, and I don’t think I can ever go back. I use my iPhone to stay in touch with my social networks through TweetDeck and although it might be more time-consuming than doing so on a computer, I can use my phone to add blog posts.

And here are some networks I’ve pulled out of my social toolbox:

1) Myspace. I never really liked Myspace. While other people enjoyed its seemingly limitless customization options, I felt that too many people made poor decisions such as putting 10,000 pictures and videos and conflicting fonts and backgrounds on their profiles. Everything felt disorganized, and it was too hard to find friends on there. And I don’t like when people display their names LiKe ThIs!!!!

2) LinkedIn. I never felt as if I belonged to LinkedIn. It feels like a site made for a bunch of rich baby boomers pulling down $100,000 a year. I’m nowhere near that demographic. Also, I felt that there was no way to truly express myself on there. It also doesn’t help when very few of your contacts are on the network.

There are my thoughts on what I see as important in the social networking world. What are your thoughts? What applications could you not live without? Are there any other apps that you think deserve some attention? Please let us know!

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