A book I enjoyed very much…
I first heard about Malcolm Gladwell’s The Tipping Point: How Little Things Can Make a Big Difference. when Seth Godin dropped a reference in his book All Marketers Are Liars. Whenever I tried to check The Tipping Point out from the public library, the book was always checked out. As I finally reserved the book online, I felt this had to be a good read. And was I right!
The Tipping Point is one of those rare books that makes you look at things differently — much like Freakonomics.
The focus of the book (how little things can make a big difference) is concerned with social epidemics: word-of-mouth epidemics, fashion epidemics, business epidemics. The stories and case studies include an interesting mix. The Tipping Point has a little bit of everything: business and marketing, psychology, sociology, parenting, and much, much more.
Some of the issues explored include drops in crime, rise in STD rates, the importance of environment vs. parental influence, and fashion explosions. The conclusions reached by in the book are anything but conventional.
The Tipping Point has something for everyone and should be required reading for the masses.
